Journal

What we have learned building small websites: what earns trust, what slows a page down, and how to write about your own work without flinching.

4 August 20264 min read

You have five seconds to look like you mean it

Most visitors decide whether to keep reading before they read anything. Here is what actually moves that first impression.

Mara Ellison

27 July 20265 min read

Speed problems are usually shipped, not hosted. A short tour of the four things we remove first.

Jonas Reid

14 July 20263 min read

A three-sentence framework for founders who would rather do the work than describe it.

Mara Ellison